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AI Visibility Audit
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Prepared by saigon.digital · April 2026
This report is confidential. Enter the access code provided by Saigon Digital to continue.
Your customers are no longer just searching on Google — they're asking AI which companies to shortlist. This audit shows exactly where you stand, who's winning, and what to do next.
A snapshot of where International School Bangkok stands in the AI search era — and the opportunity cost of the current gap.
ISB still leads Bangkok in legacy and academics — but in the AI search era, prospective expat parents are increasingly asking ChatGPT and Perplexity "which international school in Bangkok should I choose?" and competitors like NIST, Patana and Shrewsbury are being cited just as often as ISB, despite having lower domain authority. The premier school in Thailand is no longer the default AI answer.
We tested how International School Bangkok appears when potential customers ask AI tools to recommend International K-12 Education providers in Nonthaburi (Bangkok), Thailand. Here's what we found.
Mentioned for "American curriculum Thailand" but not the default answer for general "best Bangkok school" prompts.
AI Overviews cite ISB for branded and "premier school Thailand" queries — strongest channel today.
Cited alongside Patana, NIST and St Andrews — rarely the lead recommendation.
Gemini favours Patana and NIST for non-branded Bangkok school queries.
2 / 4 platforms currently surface International School Bangkok in relevant AI-generated recommendations.
Structured authority content, third-party mentions, FAQ pages, and consistent brand signals across the web — all of which competitors currently have more of.
We ran the exact searches your buyers use when asking AI tools to recommend a solution. Here's who appeared — and whether International School Bangkok was in the answer.
ISB is reliably cited only when the query mentions "American curriculum" or "Thailand premier school". For broad, high-intent prospect queries — "best Bangkok school", "best IB", "best facilities" — competitors with more aggressive content marketing dominate the AI answer set.
The 15-hectare Nichada campus, 60+ nationalities and 98% IBDP pass rate are strong differentiators that simply aren't structured in a way AI engines can extract. Publishing a handful of comparison and FAQ pages would likely flip 2 of these 4 queries within 60 days.
These are the companies currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| International School Bangkok You | 48 | Partial | Appearing | Partial | Audit target |
| Bangkok Patana School | 44 | Cited | Appearing | Cited | Largest British school + heavily cited on Good Schools Guide, ISC and parent forums. |
| NIST International School | 44 | Cited | Appearing | Cited | "First full IB World School in Bangkok" — owns the IB category in AI answers. |
| Shrewsbury International School | 42 | Cited | Partial | Cited | Strong UK brand halo, prolific exam-results PR. |
| Harrow International School Bangkok | 42 | Partial | Partial | Cited | Heritage brand recognition; cited in luxury/boarding queries. |
| St Andrews International School | 40 | Cited | Appearing | Cited | Multi-campus footprint and dual IGCSE/IB offer = broad query coverage. |
Badge key: Cited Partial Not Cited
These are the highest-leverage changes International School Bangkok can make right now to start appearing in AI-generated recommendations within 30–90 days.
A neutral, parent-focused comparison page covering curriculum, fees, IB scores, location and community. AI engines reward structured comparison content.
Structured data for fees, curriculum, IB results, accreditation, application timeline and campus stats — directly feeding ChatGPT, Gemini and Google AIO.
Targeted outreach to ExpatSchoolGuide, Doris, Good Schools Guide, ISC Research, WhichSchoolAdvisor and similar — the exact sources AI engines pull "best of Bangkok" lists from.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
International School Bangkok has a clear path to AI search visibility. The gap to competitors is real — but it's also closeable. We've done this for businesses across Nonthaburi (Bangkok), Thailand and similar markets. A 30-minute call is all it takes to map out a plan.
Full GEO strategy, content plan, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days.
Every month your competitors build more authority signals, the gap widens. AI models are training on content published now — delay compounds the problem.